Towards A Healthy Economy + Marketing World

Well, it’s official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off?

The good news is a charismatic business leader can add tremendous impact and clout to a marketing video or commercial. The bad news is that few leaders have the right skills to talk to the camera in a natural manner.

But before you get put off, talking to camera is a skill. And any skill can be learned.

Here are some tips to help bring the sparkle into your ‘moment of glory’.

1. Wear the right clothes. If you are the CEO, a suit is the right way to go. Opt for conservative colours and stay away from checks, stripes and reds. They do not film very well and serve as a distraction to the viewer.

2. Go for makeup (whether you’re male or female). A nice even skin tone, neat hair and a quick brush with powder can help keep the shine away. Once you get under the bright lights of a film set, it will be hard not to perspire (even more so, if you are nervous). A professional make up artist will also make you feel special and more confident in front of the camera.

3. Trust the director. Forget that you are the client and realise that you are now the talent. Let the professionals do their work and let go. While this might be difficult for most people, it can be a refreshing change. Let yourself get bossed around and don’t worry about how it’s all going to work.

4. Relax. Forget about the pressing amount of work piling up on your desk. Focus on the most important task for the day - your cameo. If you are relaxed you are more likely to be easy-going and friendly. This will enable the director to elicit the best performance from you.

5. Rehearse. Always have your lines prepared and don’t expect that you can wing it on the day. It’s amazing how a big camera in your face can make you forget what you wanted to say. Rehearse your lines over and over again in front of a mirror. Make sure you look and sound natural. Practise speaking clearly and with a smile on your face. Rehearse as many times as you can. The more confident you are in giving an appealing speech, the better you will be and the less takes will needed. This will help reduce costs. If you don’t feel comfortable with your performance, hire a media trainer beforehand to coach you on talking to camera.

6. Have fun! The shoot will be much slower than you anticipated. Lights and audio equipment can take a while to set up. If you are shooting outside, waiting for the sun to make an appearance on a cloudy day can also be painstakingly slow. Take a book with you and any work you can do in downtime. And just bask in the glory of being part of an exciting film shoot!

(c) Marie-Claire Ross 2005. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au

Have you considered putting hurricanes on your web site? Well, you could put hurricanes video streaming on your web site and perhaps duty-free satellite images of each of the latest hurricanes and then people can click on them and watch the video streaming.

It is bound to get lots of interest from Internet users and this means more frequent visitors to your web site. Video streaming for something as simple as a hurricane satellite image only takes up a little bit of bandwidth and it is a good idea. During the 2005 Atlantic tropical hurricane season hurricanes were the number one thing that was searched on the Internet. In other words people are looking for this material and they are interested in it.

Therefore if your previous visitors know that this is on your web site they will return during each new hurricane to check out the storm or to learn more about it. This way you can have hurricanes on your web site along with video streaming and increase your traffic tremendously. It makes sense to put things that people are interested in as well as to help educate and inform the public on things that they care about. In doing so you will increase your traffic to your web site and make your visitors very happy. Please consider all this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Ok, so you’re searching for different directions to grow your on-line job and you can’t help but note all those adult directed matchmaking websites pops up everywhere the place. After awhile you start asking yourself if it’s time to replace or augment your G-rated online dating affiliate links with parties proposing something a small more seductive.
Well in front you determine to make the leap into some of these ‘Naughty Corners,’ there are various other questions you should be asking yourself before doing so.
First Question: Can I really get money being naughty?
In a Dating and Relationship Marketplace consumer study we taken during October through December 2008, over 27% of the responders stated they had purchased intimate apparel or adult wear online during the pre-existing 12 months. Over 20% of the responders stated they bought Sex Toys online during this same period. Of the 33 different product classes we tracked, these 2 naughty corners were the top two most mentioned families for on-line purchases.
Medium-Small web sites like ragazzeinvendita.com claims to have been appealing over 300,000 unique users a month during its first year of operation. Numbers I’m sure any webmaster would like to reach.
Then is there money to be taken advertising or entering in these growing market segments? Good it’s obvious that some societies are doing quite good exploiting these most basic human wants. But before you determine to participate, consider the next question first.

Second Question: Can I be naughty and good at the same time?

If you’re concerned about what your clients might think of your different focalize, you can always experiment with your new niche anonymously. Domain name record-keeper today offer private registrations.Combine a personal domain name registration with a pseudonym and you’ll be able to ‘mind your own business’ until you need to get your new business organisation activity public. I’m not indicating that you get this approach, I’m just telling it’s an accessible option.
Today if the above all seems too bad and undisclosed for you, so you need to answer the next question frankly.
Third Question: Is a Hot corner very good for my business?
Whether, or not, you choose to expand or develop your business in one of these Hot Niches is, of course, whole up to you
Then what’s the answer?
Human nature being what it is, there will always be money to be made targeting any niche getting to do with sex. The Cyberspace has made access to ‘all matters naughty’ easier and, to some extent, more mainstream than always in front. Can joining the Hot niche gold rush be the strategy that makes your business to other levels of profitability, or will it be a strategy that ultimately kills your goose that’s already laying your golden eggs. The response will be several for every business proprietor. Simply the questions will remain the identical.

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